A Chevy made of Play Dough?
GM conducted a test of UK residents and determined that not only are awesome Thunderbird-to-Airplane model play sets not the most liked childhood toys across the pond, but the stinky, salty dough that only seems to be good for pressing though a hole to make tube-shapes of moons and stars, is considered the most nostalgic toy. Play-Doh edged out Lego, Barbie and something called Scalextric to be considered the best toy of days gone by.
To celebrate this monumental event, renown the whole world over and soon to be documented by Michael Moore (possibly), GM hired some model makers to produce a bright blue Play-Doh Chevy Orlando (Orlan-doh?) MPV.
What did they do after building it? Parked it on the street. Now that’s advertising. What do you think they’ll do once it’s covered in dirt and bird droppings?