Drive a Virtual Chevy Volt on Kinect for Xbox 360

Chevy teams with microsoft for fun and virtual drive.

Customers soon will have a new way of getting information about the Chevrolet Volt, thanks to innovative technologies Microsoft unveiled at the Cannes Advertising Festival today.

 One of the technologies, Kinect for Xbox 360, delivers a new way to play, with controller-free games and entertainment. Chevrolet will be among the first companies to leverage the new technology when Kinect for Xbox 360 launches this fall.

 Consumers will be able to learn about the production Volt through an interactive video advertisement on Xbox LIVE or on the web, and test drive a virtual Volt in “Kinect Joy Ride,” the first controller-free racing game from Microsoft Game Studios.

“The Volt applies advanced environmental technology to give Chevrolet drivers freedom from the gas pump, making it one of the most exciting developments the automotive industry has seen in years,” said Jim Campbell, U.S. vice president, Chevrolet Marketing. “Our marketing campaign needs to reflect this.

“Kinect allows us to bring the excitement of the showroom to the living rooms of our customers,” Campbell said. “It’s a way for us to replicate the experience of physically engaging with a product that is essential to the customer’s purchasing decision.”