Chevy Looks to Attract New Drivers
For many Volkswagen fans and drivers around the country, it was a difficult blow to find out that the company has long been embroiled in a scandal that greatly invalidates the appeal of its popular diesel vehicles. After being found guilty of tampering with emissions tests to receive higher marks than they deserved, Volkswagen diesel executives have, quite understandably, made the decision to all but remove its diesel vehicles from the U.S. market, at least until the company can repair the damage done to both its customers and its reputation. In the meantime, however, many industry players are eager to ascertain where it is that previous Volkswagen diesel drivers will be likely to turn in seeking a new vehicle that meets their needs.
Seeing their chance to present one of their best and most popular vehicles in a whole new light, the folks at Chevy have now started going out of their way to position the capable young Chevy Cruze as a strong alternative to other diesel compacts. Though an updated new diesel option is still in the works for release sometime next year, the company is already looking to get ahead on its plan to show off its talents to this particular group of dedicated diesel drivers.
As the Cruze has helped lead the way into a very successful new era for compact and subcompact cars at Chevy, it’s no doubt that it’s got what it takes to attract plenty of new attention with a focused new approach. Officials have made it clear that they see plenty of potential growth for diesel sales in the U.S., presenting a very optimistic attitude in making diesel compacts a stronger part of Chevy’s identity in the near future.
As it stands now, the majority of diesel sales in the U.S. are represented by trucks and SUVs, a fact that a new diesel Cruze would be attempting to challenge. Still, with car buyers increasingly eager for more options when it comes to efficiency, whether it be hybrid, turbocharged engines, or diesel, it would seem safe to assume that there’s plenty of ground left to gain. With very little competition in the lower-priced diesel compact landscape, a diesel Cruze stands poised to corner an emerging market in a big way.
So far, the Cruze has been receiving a pretty overwhelming amount of praise for its balance of practicality and progressive styling in reviews by both industry insiders and everyday drivers alike. Whether you’re in the market for a standard, efficient young compact vehicle with lots to offer and plenty of positive reception to back it up, or if you’re waiting for a great new chance to try diesel, you’ve got plenty of reason to stay tuned right here for more news on the upcoming diesel Cruze, and to get yourself down to Apple Chevy for a proper introduction to this industry-leading compact prodigy today! We’ll be ready to welcome you anytime.
