Focus on details pays off for Equinox Team
GM Media
2010-02-25
The development team for the Chevrolet Equinox carefully thought out every aspect of the vehicle to create a compact crossover that is resonating with critics and customers alike.
The team pushed for segment-leading fuel efficiency, more comfortable seats, a quiet cabin and plenty of functional storage space. An episode of “Oprah” even inspired the team to make sure a rear-vision camera was an available safety feature.
The attention to detail is paying off. Equinox was a finalist for the North American Truck of the Year. U.S. sales for Equinox in January were up 76 percent compared to the same month a year ago.
For more on how the Equinox was developed, check out this Faces of GM profile on Whitney Krause, Assistant Program Manager for Chevrolet Equinox.