Domino’s chooses Chevy Spark as new extraordinary pizza delivery car
Three years ago, Domino’s teamed up with Local Motors for a contest in which people from around the world were given the opportunity to design the Ultimate Delivery Vehicle. Now Domino’s has announced the concept is becoming reality, and the 2015 Chevrolet Spark will be the basis for the all new Domino’s DXP (Delivery Expert). It’s the world’s first specially designed pizza delivery vehicle.
The winning entry, a vehicle concept called the Domino’s Pack, was designed by Anej Kostrevc of Slovenia. The concept was then adapted through a partnership between Domino’s and Roush Enterprises. The Pack is a compact car (almost nine feet long, just under five feet wide, and a little more than six feet tall), designed to maximize interior space for pizzas and beverages.
“The Chevrolet Spark is the perfect vehicle to bring our pizza delivery to life,” Russell Weiner, president of Domino’s USA, said. “Not only will the DXP have a warming oven on board and enough storage to hold 80 pizzas in the rear, but the fuel efficiency is something our franchisees welcome.”
The Spark is also designed for the streets – part of the vehicle’s emphasis is on driver experience, intuitive maneuverability and hyper-efficient fuel economy. Each DXP will be equipped with the OnStar navigation system, helping drivers reach their destinations as quickly and safely as possible. Chevy knows these things are all important assets to the modern day pizza delivery driver regardless of their location, rural or urban.
Kostrevc’s design beat over 1,500 concept files and 127 complete project ideas. “When you put the power of vehicle design in the hands of those most passionate about it, those most affected by its outcome, those most committed to creating a relevant, functional, efficient vehicle solution, you are able to achieve inspired results faster, more cost effectively, and with the greatest appeal to the target audience,” Jay Rogers, Local Motors CEO and co-founder, said.
100 DXPs will be deployed to 25 markets across the US in 2016. Once the Domino’s franchises finally deploy the vehicles, Chevrolet dealers will receive special training to meet the needs of the unique fleet of cars.
“We love to see fleets use our vehicles in new and innovative ways,” said Ed Peper, US vice president of General Motors Fleet. “This partnership between Chevrolet and Domino’s demonstrates the versatility, technology and performance our vehicles can deliver – in a literal sense in this case – to fleets across America.”
We understand some of you may want to fit 80 pizzas in the back of your car too. At Apple Chevrolet we’re not here to judge. Stop by and we’ll see what car best fits your Netflix and pizza needs.