Chevrolet Unveiled New 2016 Camaro on May 16th
“The Chevy Camaro went to the gym and came out with a lithe, more athletic physique for the sixth generation,” said vice president of GM Global Design Ed Welburn. “It’s a more expressive evolution of the Camaro’s iconic character — and one that complements its leaner size and sharper reflexes.” Welburn got to put his money where his mouth is, so to speak, on May 16th in Detroit when Chevrolet dropped the cover on their new 2016 Camaro. The Camaro unveiling headlined an all-day celebration, beginning at 8:30 AM, on Belle Isle, a 982-acre island park that hosts the Chevrolet Detroit Belle Isle Grand Prix.
“This will be an event Camaro fans will not want to miss,” says Camaro marketing manager Todd Christensen prior to the event. “This is only the sixth time we have introduced an all-new Camaro. We wanted to share the moment with the customers and fans who have helped make Camaro both America’s favorite performance car for the past five years, and a cultural icon since 1967.” And sharing the moment with the customers is exactly what Chevrolet did by offering the Belle Isle event free to the public. Space was limited but 1,000 people were able to attend the Camaro unveiling.
This Camaro unveiling wasn’t a one-trick show, however. Chevrolet offered a slew of things and events alongside the 2016 Camaro reveal. These included a caravan of 350 Camaros, a “Camaro Museum” display of the most significant vehicles from Chevrolet’s history, “hop-lap” rides in the 2015 Camaro Z/28 around the Belle Isle Grand Prix’s rather beautiful course, meet-and-greet opportunities with a number of Camaro designers and engineers, and (of course) convenient Camaro-only parking for owners of the famed muscle car.
GM has been teasing pictures of their new 2016 Camaro as far back as March and as we expected, Chevrolet offered up a new take on the classic design. That is, the Camaro’s new design features an aluminum hood with powerful, fully curved and sculpted forms which are accented with sharp, intense creases. The overall result, therefore, is that the 2016 Camaro’s hood seems to appear to be shrink-wrapped around its engine, which, I must say, looks quite amazing. The new coupe design also has lower, slimmer proportions and broader shoulders to go along with a 2.0L turbo, a 6.2L LT1 V8, or 3.6L V6 engine.
Founded in 1911 in Detroit, Michigan, Chevrolet is now one of the most recognizable, not to mention largest, vehicle brands in the world, boasting businesses in over 115 countries and selling approximately a whopping 4.8 million cars and trust per year. As always, keep checking in here at Apple Chevrolet, your Chicagoland Chevy dealer, for details, updates, and news with regard to everything Camaro your heart could ever want for. If you can’t wait until release of the 2016 Camaro, stop by and see our 2015 Camaro models.