GM may extend money-back guarantee program

Dealer Magazine
September 29, 2009

General Motors Co. may extend its money-back guarantee program after the much-touted promotion wraps up in November, the company’s vice chairman said Friday, The Associated Press reports. Bob Lutz said that the program is succeeding in its main goal: getting on-the-fence car shoppers to consider buying a GM product.  “What it was designed to do was drive consideration” of GM vehicles, Lutz told CNBC in a Friday morning interview. “It is having exactly the effect that we wanted.”  The program allows buyers of Chevrolet, Cadillac, Buick or GMC to return their vehicle for a refund between day 31 and day 60 of ownership. The program launched Sept. 14 and runs through Nov. 30, which is the last day customers can take delivery of their new vehicles to qualify for a refund.