Chevrolet and Disney’s Tomorrowland Unite to Declare the Volt “The Car of Tomorrow”
“The Car of Tomorrow” has been an integral part of the heart of American consumer culture since (maybe) the genesis of the car itself. At the risk of hyperbole, it’s safe to say that few things seem to capture America’s collective imagination like possibility, and nothing says possibility like the car of the future, the car of tomorrow. In this respect, automaker giant General Motors is certainly no stranger to the concept, as evidenced by its 1964 World’s Fair exhibit, “Futurama,” which has “The Car of Tomorrow” written all over it.
True to form, the Chevrolet branch of General Motors is reviving this idea, only this time with the help of Disney and the juggernaut movie studio’s 2015 feature film, Tomorrowland. That is to say, Chevrolet is teaming up with Disney’s Tomorrowland to launch an all-new advertising campaign, which heavily features the automaker’s next-generation Volt. This includes a new TV spot for the Chevrolet Volt that uses both the film’s setting and score.
Tomorrowland is a new feature length film based on the futuristic section of Disney’s theme parks. The picture — directed by Brad Bird (of The Simpsons, The Incredibles, Ratatouille, and Up fame) and starring George Clooney, Britt Robertson, Hugh Laurie, Raffey Cassidy, Thomas Robinson, Kathryn Hahn, Tim McGraw, Keegan-Michael Key, and Judy Greer—premiered in The Downtown Disney District in Anaheim, California on May 9th (where, of course, the next-gen Chevrolet Volt and EN-V were on display). Both cars make cameos in the movie.
During Chevrolet’s TV spot, set in the Fantasia-like city of the film, we see a futuristic design studio where animations based on former GM designs morph into one another. The final of these animation concepts is the new Volt. A voiceover declares: “When you set out to find new roads, you build the car of tomorrow, today.” We then see the Volt drive out of what we can only assume is Tomorrowland, solidifying its claim as the car of the future, the car of tomorrow.
Shelby Edwards, Chevrolet’s VP of marketing, certainly speaks quite highly of the TV spot. “The Chevrolet archives are full of innovation in the form of sketches, specs, and renderings for ‘the car of tomorrow,’” he says. “This animation reveals how the freedom of imagination helps find new roads in the present day as demonstrated in the next-generation Chevrolet Volt—the car of tomorrow, today.”
And the car of tomorrow, today is what’s so enticing about the Volt and the new advertisement, as well as what’s whetting our attention with regard to the possibility of what that phrase could actually mean. As always, check in with us here at the Chevy dealer near you, Apple Chevrolet, to get the latest information with regard to the new Volt. You could even come in and test drive a Chevy Volt ahead of the fall 2015 release of the 2016 Volt.