Chevy tops on AutoTrader.com year-end report
ATLANTA, Dec. 16 /PRNewswire/ — Chevy was a big winner in the new car space during 2009, with the Chevy Camaro capturing the No. 1 most-viewed new car spot in 2009 and Chevy ranking as the most-viewed new vehicle brand on AutoTrader.com in 2009, according to the Year-End AutoTrader.com Trend Engine Report. The Camaro grabbed the No. 1 most viewed spot from 2008’s most-viewed vehicle, the new Honda Accord, which fell from No. 1 in 2008 to No. 4 in 2009. Rounding out the top five most-viewed new vehicles on AutoTrader.com in 2009 were the Ford F-150 at No. 2, the Ford Mustang at No. 3 and the Chevy Silverado at No. 5.
The biggest new-car jump on the AutoTrader.com top 20 new car list was the redesigned Nissan 370Z, which jumped from No. 96 in 2008 to No. 19 in 2009. Other year-over-year new-car jumps were made by the Dodge Challenger, up from No. 29 in 2008 to No. 10 in 2009 and the Volkswagen Jetta, up from No. 32 in 2008 to No. 18 in 2009.
In a tough year for new car sales and marketing, Hyundai and Kia made aggressive marketing moves that paid off in increased views of their brands on AutoTrader.com’s new car top 20. Kia increased its placement on AutoTrader.com’s new-car brand list from No. 20 in 2008 to No. 14 in 2009. Hyundai made a smaller move up on the new-car brand list, from No. 11 in 2008 to No. 9 in 2009.
In the used car space, the Ford F-150 pickup truck reclaimed the No. 1 most-viewed spot for the year and Ford was the No. 1 brand of used vehicles viewed on AutoTrader.com this year. Rounding out the top five used cars viewed on the site in 2009 are the BMW 3 Series at No. 2 (down from No. 1 in 2008), the Chevy Silverado 1500 at No. 3, the Ford Mustang at No. 4 and the Honda Accord at No. 5.
