In the Media

GM 60-Day, Money-Back Guarantee Is Working — Mostly GM’s newest marketing campaign, “May the Best Car Win,” with its 60-day money-back guarantee, has been running for a couple of weeks. Is the campaign working? The answer is – mostly, according to autoobserver.com. “Based on Edmunds.com data, the GM program: is drawing more shoppers to GM vehicles than before – on some brands and models more than others; and is turning some shoppers into buyers in varying degrees depending on the brand and model,” Michelle Krebs wrote on the website. “This program’s message is a statement that GM has confidence in its products,” said Edmunds.com CEO Jeremy Anwyl. “The company has come a long way in product development, but the brand has to overcome negative perceptions in order to win more customers.”